CW Teases Huge 2025 NASCAR Broadcasting Change

The CW is considering a significant transformation in its NASCAR broadcasting approach by 2025. In collaboration with NASCAR, the network is exploring the possibility of remote broadcasting from the NASCAR Studios, nestled just outside Charlotte, North Carolina.

Industry insights from Adam Stern of the Sports Business Journal have unveiled these discussions, which are still in the preliminary stages, indicating that not all races will be remotely broadcasted from the studio. There will still be some live broadcasts directly from the tracks.

NASCAR Studios, established late last year, emerges as a cutting-edge facility poised to potentially revolutionize how audiences engage with races. Should this plan proceed, the shift to remote broadcasting could capitalize on the post-pandemic trend where media outlets have embraced remote operations without sacrificing quality. Despite this new approach, The CW is committed to preserving a strong on-site presence by deploying production team members and pit reporters at the events, ensuring comprehensive coverage remains unmarred.

The CW has already initiated its NASCAR journey ahead of schedule by airing the final eight races of the Xfinity Series, courtesy of an understanding with NBC Sports. This early access is part of The CW’s preparation for its long-term, $115 million-per-year broadcasting contract set to begin in 2025.

Dennis Miller, President of The CW Network, commented on the new partnership:

“As The CW prepares to be the new broadcast home of the NASCAR Xfinity Series in 2025, we want to thank our partners at the league and at NBC Sports for welcoming the network into the NASCAR broadcast family and for the early opportunity to showcase these thrilling final eight Xfinity Series races of the season.

“We can’t wait to give racing fans an early preview of all the exciting action the NASCAR Xfinity Series has to offer on The CW and we look forward to establishing the network as a new destination for live motorsports.”

Brian Herbst, NASCAR Senior Vice President, also commented:

“We have incredible media partners who collaborate at an exceptional level to showcase the excitement of live NASCAR racing.

“We’re looking forward to having The CW get a head start as the home of the NASCAR Xfinity Series with the help of NBC Sports and continuing to deliver our fans thrilling on-track action.”

NBC Sports President Rick Cordella explained:

“We have a great partnership with NASCAR and welcome The CW to the family of NASCAR broadcasters.

“This sneak peek of NASCAR Xfinity Series races will continue to feature NBC Sports’ critically acclaimed NASCAR production while assisting in the transition for fans to watch the Xfinity Series on The CW full-time in 2025.”